In 2025, UN Zambia, through the UN Communications Group (UNCG), strengthened its leadership in strategic communications and advocacy by implementing inclusive, community-driven initiatives that advanced the SDGs and amplified diverse voices nationwide. Through strategic partnerships, creative outreach, and targeted engagement, the UN enhanced public understanding of its work and reinforced national momentum toward the 2030 Agenda.

A major innovation was the launch of the SDG Supporters Initiative, which engaged 24 influential Zambians—artists, athletes, journalists, youth leaders, digital creators, and persons with disabilities—to champion individual SDGs. By narrating the Global Goals in relatable, real-life terms, these influencers broadened SDG visibility among young people and grassroots audiences, spotlighting community solutions and inspiring action.

To deepen community impact, the UN expanded SDG awareness campaigns across local communities and educational institutions. Working with government, civil society, and youth networks, the UN delivered interactive sessions, exhibitions, and dialogues that simplified the SDGs and linked them to daily life—from health and education to jobs and the environment. Schools and universities across all 10 provinces integrated SDG activities into student clubs and civic programmes, fostering a new generation of SDG-literate learners.

Recognizing the rise of harmful online narratives, the UN delivered targeted media trainings to journalists, community radio hosts, digital practitioners, and journalism students. These sessions strengthened ethical reporting, fact-checking, and conflict-sensitive communication, contributing to a safer and more cohesive information environment.

Human rights and disability inclusion remained central to UN communications. Rights-based storytelling and partnerships elevated narratives of dignity and equality, while the production of accessible SDG materials—including audio formats and sign-language content—ensured inclusive participation.

Public engagement was further amplified through large-scale events such as the SDGs Run/Walk, which brought together over 3,000 participants, including youth and Persons with Disabilities.

Additionally, intensified communications around the UN’s 80th anniversary highlighted the Organization’s relevance to promoting peace, development, and human rights in Zambia, reinforcing public trust and connection to the UN’s mission.